Comprehensive Marketing Plan
Marketing
on the Internet
Pictures, Pictures and More Pictures!
At least as many
as the Multiple Listing Service (MLS) will allow. Buyers want
information and the old saying is true—pictures say a
thousand words.
Multiple
Listing Services
I belong to the
following multiple listing services:
* Metrolist in Sacramento
* Tahoe Sierra MLS in Truckee/North Lake Tahoe
* RE/InfoLink in the San Jose/Santa Cruz/Monterey
areas
Listing
your property in an MLS is the building block for sales of all real
property. I provide the maximum number of pictures that each
MLS allows. I place my listings in multiple MLSs to ensure
they receive maximum visibility.
SacBee.com
This is a local
internet-based source for active real estate listings. The
source for this information is Metrolist. The more
information and pictures that are published in Metrolist, the more
information and pictures that will be available to users of
SacBee.com.
Realtor.com
This is a
national internet-based source for active real estate listings. Its
source is also the local MLS. Listings from Metrolist, Tahoe
Sierra MLS and RE/InfoLink are available via Realtor.com.
Lyon
Real Estate’s Web Presence
Lyon’s
www.rowlandfellows.com web site
receives over 60,000 visitors per month and over 265,000 detailed
property viewings per month. It has special features on for
homes that qualify for Lyon’s “Distinctive Homes
Program” and the “Lyon Collection.”
Rowland
Fellows’ Web Presence
On my web
site, www.RowlandFellows.com, you will have
a page dedicated to your property. This page can be accessed
through my home page, or directly using an easy-to-remember web
address based upon the physical address of your property, such
as: www.123OurStreet.com This page
displays pictures and information about your home and will be
publicized on every promotional piece I produce to sell your
property. It also contains a link to the Virtual Tour that I
prepare for each of my listings.
Virtual
Tours
This is the
closest thing to being there. If the buyer is coming from out
of town, this feature is indispensable! The Virtual Tour is
accessible directly from the local MLS, SacBee.com, Realtor.com,
the Lyon web site and the Rowland Fellows web
site.
Promotional Marketing
The Sign
The “For
Sale” sign on your property will display the logo of the
premier real estate company in Northern California. Ranked
35th
nationwide and
3rd
in
California in total sales volume, NorCal Partners has the
reputation and marketing muscle to get the job done for
you!
Open
Houses
This is a very
good way to get your home exposed to the neighborhood. Open
houses can have diminishing returns after a few weeks in terms of
finding a buyer for your home. Neighbors—in addition to open
houses, mailings to and personal contact with your neighbors can be
quite effective in identifying potential buyers for your
home.
Marketing
to Other Realtors
It is true that
80% of the real estate is sold by 20% of the Realtors.
Effective promotion within this group of Realtors many times will
result in a buyer coming forward to purchase your home.
Talking
House
This facility
allows me to prepare a continuous marketing message about your
home. I place a short-range AM radio transmitter in your home and
potential buyers can tune in to a standard AM frequency to hear the
message. Potential buyers love it!
Advertising
High Quality Brochures and Flyers
NorCal Partners
has the best marketing material production department in the
business. Professional photography, professional layout and
professional reproduction make these materials worthy of
representing your home. Some Realtors create their own,
substandard materials to save money, but I don’t.
Newspaper
Advertising
NorCal Partners
spends more on newspaper real estate advertising than any other
company in this market. This guarantees that your property
will be advertised consistently and continuously until it is
sold.
Exclusively
Yours
Lyon Real
Estate’s branded monthly real estate magazine is well known
throughout the region. Your property will be advertised in
every issue until it is sold.
Lyon’s
Distinctive Homes and Lyon Collection Programs
If your
home’s listing price is over $750,000 or over $1,250,000, it
may qualify for one of Lyon’s special marketing
programs. These programs have a special logo “For
Sale” sign, unique flyers and unique brochures. The
“Gallery of Distinctive Home” can be reached directly
at www.gdh.rowlandfellows.com.
Rowland
Fellows, Broker Associate
rowland@rowlandfellows.com
Phone: (916) 792-2368 -- Fax: (916) 404-4197
NorCal Partners -- 112 Feather Falls Circle -- Citrus Heights,
California 95610
If your property is currently listed, please do not consider this
to be a solicitation.
NorCal Partners and its agents are licensed by the Department of
Real Estate, State of California. This website is not intended to
be a solicitation for the purchase, sales or lease of real property
outside the State of California. Information contained herein has
not been verified by NorCal Partners or its agents. Interested
parties should independently verify this
information.
